Why Mobile-Enabled Payment Websites are Essential

Mobile-enabled payment websites are essential for successful businesses in 2017. If you aren’t optimized for mobile, you’re losing sales and turning away business. A successful mobile-enabled payment website must be accessible to all mobile devices, easy to use, and fast. Research tells us that 57 percent of mobile users will leave your site if it takes more than three seconds to load. Here are five reasons why mobile-enabled payment websites are essential:

1) Mobile Users Use Mobile-Enabled Payment Websites

According to Pew Research Center, three out of every four Americans now own a smartphone, and (according to StatCounter) 37% of website visits in 2015 were on a mobile device. These are statistics that shouldn’t be ignored. A successful payment website will be optimized to match consumers’ needs and expectations. By making your site easy to navigate, aesthetically pleasing, and intuitive to the tech-savvy as well as the beginner, you’ll align better with mobile users who prefer to make their purchases and payments via their mobile device.

2) You Can’t Win if You Don’t Play

Mobile optimization will increase sales, generate more traffic and boost customer interaction. If you’re going to be successful with your business, big or small, you need to be where your customers are.

Mobile devices are a constant presence everywhere in the world. The people who own them use them to both search the web and make online purchases and payments. If you are in the business of collecting online payments, your website must be an attractive place for a consumer to visit and make a transaction. Too many times, companies put zero focus on mobile optimization and in turn lose out on revenue. An efficient, easy-to-use, mobile-enabled payment website will give you an edge over the competition and increase your conversion rates.

3) Design Matters

Because mobile usage is so prominent, it’s extremely important that your website is designed for all platforms – desktops, mobile devices, and even tablets. In fact, 57% won’t even recommend a business if the mobile site has a bad design. There is a way to satisfy the need for a streamlined web experience: responsive design. A responsive design is one that allows all of the content, images and structure of your site to remain the same on all devices. It is very important that your customers get your message and can use your services while using a tablet, a smartphone or a computer. For more info on responsive design, click here.

4) Make it Easy for Your Customers to Stay

Once your customers experience your mobile-enabled website and make purchases, you want to keep them coming back. If your website isn’t optimized in a simple, yet professional manner for your customers, they will go somewhere else. It must be easily readable and user-friendly on a mobile device, not just on a desktop. You want to keep your bounce rate at a minimum.  According to Google, more than 60% of users will leave a mobile site if they can’t find what they need within 5 seconds. The easier, more compatible, and faster your mobile site is, the more your customers will keep coming back!

5) It’s Good Business

Bottom line, a mobile site is good business. You need a good payment strategy to be sure that you’re capitalizing on growing mobile trends. Consumers are interested in doing business on their mobile phones, and businesses are interested in attracting consumers. A mobile-optimized site is the ultimate win-win. There will be challenges as you design, set up, and refine your mobile site, but the positives outweigh the negatives. You’re giving your customers another option, an easy one, to buy your services and pay their bills, and you can easily track their payments and their preferences.

Do A Mobile Checklist

A great way to measure if your website is optimized for mobile devices is to make a mobile checklist. Grab your smartphone and bring up your website. Use this checklist to see if your mobile site makes the cut:

• Does it load quickly (in less than three seconds)?

• What’s your first impression?

• Is it immediately clear what your message is?

• Does it look easy-to-use, uncluttered, simple yet serious?

• Is there a clear “call to action”

• Do you want to spend time to explore some more?

If you answered “Yes” to all or most of these questions, you’re on your way. If not, consider what revExpress can do for your customer’s mobile experience. 

RESOURCES

Blog.kissmetrics.com/mobile-mania

https://insights.samsung.com/2016/07/29/transaction-security-and-retail-strategy-essential-for-mobile-payments/